A collaboration at The Gild who were appointed global brand agency of record in 2012 for work on brand strategy, architecture and global guidance – working closely with the Swedish teams.
The global guidance led to a more distinct Sony in mobile visual brand expression – a glimpse of the brand toolkit (Spring 2015)
New photographic direction referred to as cinematic tension – Sony has fantastic cameras – less filter, more real life.
Inspiration from Invisible Hieroglyphics, Andre Woolery.
Experimental gestures [a new visual language], loosely aligned to a mobile keypad and swipe-to-type Android keyboard c.2012
The broad global role we engaged the Sony Mobile communications teams and agencies.
A collaboration at The Gild with Rebecca, Andrew and Craig.
Activities and deliverables