Following a Masterbrand reset in 2018, we created HSBCs first truly global employer brand. Using the simplicity of the Hexagon and colour red with black and white to champion human expression.
Employer Hexagons for the visual expression were created by roller, found objects and brush
Many expressions, refined to eight master Hexagons
An expression of individuality: human, emotive, intelligent
A collective HSBC spirit: confident and genuine
An employer brand that’s flexible to recognise
different business areas, regions and audiences.
A collaboration with Clive Rohald, Christopher Benson and Prophet for HSBC. With photography by Lee Mawdsley.
Activities and deliverables